I’m going to take you on a journey into the exciting world of Google Gemini, the multimodal search game-changer that’s gonna change the way we look at content, search, and optimize it.

But first, what's all this buzz about "multimodal" search?

Imagine a world where your search engine understands not just text, but also images, videos, audio, and even your emotions. That’s the promise of multimodal search, and Google Gemini is at the forefront of this transformative technology.

So, what's the big deal about Google Gemini?

Think of Google Gemini as a superpowered search engine. It can not only understand your text queries but also interpret the context and intent behind them. This means that Gemini can deliver more relevant and accurate results, tailored specifically to your individual needs. 

Google’s CEO Sundar Pichai and DeepMind’s Demis Hassabis were asked about how Gemini, a large language model, will change the search experience. Pichai mentioned that Gemini is already being experimented with in the search generative experience and is driving improvements across all products. 

He also highlighted that Gemini enables multimodality in search, which could lead to innovation. When asked if Gemini in search would increase the number of times users find the information they need without visiting a website, Pichai emphasized that the goal is to allow users to explore the richness and diversity of the web. 

Google unveiled Gemini as a language model that can work with different types of information, and it brings them closer to OpenAI’s GPT model.

Gemini comes in three sizes: Ultra, Pro, and Nano. Google Bard, powered by a fine-tuned version of Gemini Pro, received an upgrade with enhanced reasoning and understanding capabilities. Bard Advanced, powered by Gemini Ultra, will be released next year.

According to Google DeepMind, Gemini topped GPT-3.5 in six out of eight benchmarks. Google confirmed that Gemini will be integrated into the search experience soon.

Here's how Google Gemini will impact SEO in 2024:

Content needs to be more diverse: Forget relying solely on text. Gemini rewards content that incorporates various formats, like images, videos, and interactive elements. Think infographics, data visualizations, and even 360-degree product tours.

Optimize for context: You need to go beyond keyword stuffing. Gemini considers your content’s context, so focus on creating high-quality, informative pieces that address the user’s intent and provide genuine value.

Embrace accessibility: Make your content accessible to everyone, including those with disabilities. Gemini considers accessibility factors when ranking content, so ensure proper alt text for images, transcripts for audio, and closed captions for videos.

Get creative with storytelling: Think beyond plain text. Gemini appreciates engaging narratives, so explore storytelling through different formats like podcasts, short films, and even interactive quizzes.

But don’t panic! While Google Gemini presents a new challenge, it also opens exciting opportunities. By adapting your strategy and embracing the power of multimodal content, you can stay ahead of the curve and ensure your website ranks high in this new era of search.

Here are 5 things you can do right now to get started

Invest in high-quality images and videos: Visual content is key to grabbing attention and engaging users. Invest in professional visuals or explore tools like Canva to create stunning graphics and eye-catching videos.

Explore interactive content: Experiment with quizzes, polls, and other interactive elements to make your content engaging and encourage user interaction.

Transcribe audio and video content: Make your content accessible to everyone by providing transcripts for audio and closed captions for videos.

Leverage data visualization: Use tools like Google Data Studio to present complex information in an easy-to-understand way.

Stay informed: Keep up with the latest advancements in multimodal search by reading industry blogs and attending relevant conferences.

What is your plan?

We’re recommending that marketers prepare for the next evolution of search (and SEO) by doing four things:

Spend time getting to know and understand the Search Generative Experience. Play with it. See which queries prompt an AI-powered answer and which go straight to website results.

Optimize your web pages to rank in SGE results. More about that in the future 😉

If you haven’t already, build and optimize a profitable Google Ad campaign. This will give you a backup plan, should organic traffic drop. Others will be doing the same, so CPCs can be expected to go higher. It’s better to optimize your campaign now.

Increase your targeting of commercial intent pages. Do what you can to get these rankings as we expect fewer commercial searches to result in traffic-gobbling SGE search result pages.

Staying Updated

OhhMyAds has always been at the forefront of disruption and change in SEO. Over the past decade, we’ve seen it all and earned significant search rankings and organic traffic successes for our clients. We always have our ear to the ground and we share everything we learn along the way.

As the future of SEO becomes our present, we’ll be sharing everything we learn about Google’s Search Generative Experience, Google Gemini, and ongoing changes to search.

To stay updated with all the changes and our key learnings, make sure you not only revisit our blog but also follow us.

And if you haven’t done so already, request a free review of your website and marketing.